When you research the company and role beforehand, you're better equipped to tailor your answers to align with what the employer is looking for. During the interview, use the information you've gathered to connect your skills, experience and values with the company's needs and culture.
If the company emphasizes teamwork and collaboration, you could discuss your experience working in teams and how you contribute to a positive team dynamic. If the role requires strong problem-solving skills, share specific examples of challenges you've faced and how you successfully navigated them.
Tailoring your answers in this way not only makes you a more compelling candidate but also shows that you've taken the time to understand the company and role on a deeper level.