Understanding the role you're applying for is just as important as knowing the organization. Carefully read the job description, noting the key responsibilities and required skills. Think about how your experience and qualifications align with these requirements and be prepared to discuss them in detail during the interview.
Researching the role also means understanding how it fits into the larger organization. Consider how your potential department contributes to the company's overall goals and how you can make an impact in that context. This knowledge allows you to frame your experience and skills in a way that highlights your potential contributions to the team.
If you know someone who works at the company or in a similar role, reach out to them for insights. Their firsthand experience can provide a valuable understand that you might not find online and can help you prepare more effectively. However, if you decide to reach out to someone who works at the company, be mindful of how you handle related questions during the interview, such as “Do you know anyone who works for us?” While you may know this person outside of work, you might not be aware of how they are perceived professionally or how their performance is regarded within the company. Their reputation, whether positive or negative, could influence the interviewer's perception of you, even if you're otherwise well-qualified. It's important not to mislead the interviewer; instead, approach the question strategically. You might respond with something like, “I’ve recently connected with someone who provided valuable insights about the company, which further fueled my interest in this role,” thereby acknowledging the connection without overemphasizing it.