Before stepping into an interview, it's important to have a solid understanding of the company you're applying to. Research its history, mission, values and recent news. This knowledge not only shows that you're genuinely interested in the organization but also allows you to tailor your responses to reflect the company's ethos. For example, if the organization prides itself on innovation, you could highlight your experience with creative problem-solving or bringing new ideas to the table.
Explore the company's website, social media profiles and recent press releases. Take note of key initiatives, major projects and industry positioning. If possible, find out who the key players are within the organization, such as the department heads and be aware of any recent changes in leadership or strategy.
Having this background information helps you answer questions like "Why do you want to work here?" with confidence and specificity, making you stand out as a well-informed candidate.