You may be eminently qualified for a position, but if potential employers never look at your resume, your qualifications may not help you. It’s essential to make the most of your opening communication, and more often than not, this takes the form of an email.

Your initial email is an advertisement designed to entice a specific employer to seek more information about your candidacy. You have one shot, so it’s critical that you sculpt an effective email. The tips below will help move you in the right direction.